For Immediate Release

Contact: Gary Glick
Powell Company
818-225-8011
gglick@powellcompany.com

Contact: Leslie Newby
Brand Communications, Inc.
336-207-4623

    Leave Your Shoes at the Door Powell Hosts LittleMissMatched™            Sock Hop
New Licensed Youth Collection’s High Point Market Launch and Celebration

Culver City, California - (September 19, 2007) - Leave your shoes at the door and get ready to twist the night away or at least the afternoon. Powell Co. will host a LittleMissMatched™ Sock Hop on Monday, October 1st at 4:00, in the company’s High Point Market showroom, to celebrate the launch of their LittleMissMatched™ licensed youth collection. Attendees will be given a colorful new “pair” of three LittleMissMatched™ socks upon arrival.

LittleMissMatched™ is a branded lifestyle property especially popular with the tween demographic, which began with the novel idea to sell colorful mismatched socks in sets of three. Adding to the brand’s wide apparel and home goods product offering is Powell Co.’s two LittleMissMatched™ youth bedroom groups, each of which allows multiple choices of color and pattern mixing by the consumer.

The Sock Hop will embody the LittleMissMatched™ core design philosophy that ‘nothing matches but anything goes,’ as Powell’s entire showroom staff, reps and management will don the famous LittleMissMatched™ socks, in colorful patterns of stripes, polka dots and argyle. Custom-designed sugar “sock” cookies and sherbet punch will be served, and local children will model LittleMissMatched ™ fashion items. The kids will be there to demonstrate just how fun and easy it is to create zany color and pattern “KomboNations” with Powell’s new LittleMissMatched™ youth bedroom furnishings.

A “mix and match” contest between dealers and children to customize one of Powell’s innovative LittleMissMatched™ furniture designs will be staged. And a dealer-judged “Zany Dance-Off ” will award LittleMissMatched-clad kids with the best twist in their socks. Dealers will be chosen at random through a business card drawing, and the winner in each competition will receive a LittleMissMatched ™ doll.

“The Sock Hop is our way of celebrating this launch in a way that’s fun, zany and a little bit different just like LittleMissMatched,” said Dedra Owen, director of showroom design for Powell. “And really, who doesn’t want to ditch their shoes after a long day at Market?”

Showroom location: National Furniture Mart, ground floor, corner of Commerce and Main streets.        Showroom telephone: 336-841-8825

ABOUT POWELL COMPANY
Founded in 1968, Powell Company has been a leading importer of design-driven, high-quality furnishings. Powell has long been regarded for its service-oriented culture, broad product offerings, multiple sourcing and delivery options and enjoys a reputation for reliability, integrity and honesty among its customers and peers in the home furnishings industry. Powell was acquired by Sun Capital Partners in 2007.

ABOUT MISS MATCHED, INC.
Miss Matched, Inc. was founded in 2004 on the premise of selling mismatched socks in odd numbers in order to inspire creativity and individuality among girls of all ages. Under the brand name, LittleMissMatched™, this revolutionary company has changed the world one sock at a time and is now a lifestyle brand with a product range which includes swimwear, pajamas, sleepwear, bedding, jewelry, books, toys and more. The LittleMissMatched flagship store is located at FAO Schwarz on 5th Avenue in New York City.


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