For Immediate Release: Las Vegas Market News

Contact: Gary Glick
Powell Company
818-225-8011
gglick@powellcompany.com

Contact: Leslie Newby
Brand Communications, Inc.
336-207-4623

Powell’s Hit LittleMissMatched Youth Collection to Make Vegas Debut
New Licensed Youth Collection Most Successful in Company’s History

Culver City, California - (January 16, 2008) - Powell Company’s hit licensed youth collection, LittleMissMatched™, will make its Vegas debut on the heels of its unveiling in High Point in October, where it generated considerable buzz and excitement among dealers.

Powell will show both the SKETCHoRAMA and SWITCHaroo collections in Vegas, each of which allows multiple choices of colors and patterns with switchable, flipable panel “KomboNations” that allow today’s tween girl to make a statement that’s all her own.

“The excitement around our LittleMissMatched collection has been unbelievable,” said Tom Liddell, senior vice president of national sales for Powell. “LittleMissMatched is by far our most successful licensed program in Powell’s 40-year history.” A compelling merchandising story was presented to dealers for the launch, earning Powell recognition for excellence in October’s High Point Market Authority Showroom Design and Merchandising Ideas Competition.

Consumers and LittleMissMatched™ fans are gearing up for the collections to hit retail, particularly after a spread in the February issue of Family Circle magazine featuring Powell’s collection.

“Each of the LittleMissMatched groups emphasizes a whimsical and playful approach to life, for a whole new level of youth bedroom furniture,” said Anne Russell, vice president of merchandising for Powell Co. “This is a wonderful collection that encourages creativity and self-expression, and dealers have recognized that it will be a hit with moms and girls alike.#8221;

LittleMissMatched SKETCHoRAMA is finished in Pure White and features reversible panels that peek through circular motifs to show a splash of color or pattern. It’s up to each girl whether to go for polka dots, stripes or solids or a “KomboNation” thereof and she can change her mind as often as she likes. Clear panels are also included so girls can place drawings, photos of their friends, or favorite idols in the spaces if they wish. To further encourage creativity, SKETCHoRAMA is surfaced in dry erase material, so girls can decorate their furniture with their own artwork, poetry or doodles and change it all up the next day! Powell Co. is adding an innovative new clothes rack, designed so tween fashion-divas can simply throw their things on the rack and they will stick.

LittleMissMatched SWITCHaroo is a white metal collection, featuring removable panels of LittleMissMatched’s trademark polka dots, stripes and solid colors, also designed to be mixed and matched in different “KomboNations.” The group contains several different bed and loft options, including a whimsical new Rotating Twin Headboard. Powell has also addressed tween girls’ ever-changing need for workspace with several innovative pieces, including a Rolling Work Station, which folds a chair and storage drawer neatly into a desk for maximum use of space, and a Storage with Pull-Out Desk, which folds the entire workspace away behind doors when not in use.

Miss Matched Inc., creators of LittleMissMatched™ products, is a ground-breaking company that began with the wacky but fun idea to sell colorful mismatched socks in odd numbers, and has since expanded to become a true evergreen lifestyle property with licensed lines of sleepwear, swimwear, bedding, gloves, toys and books.

“We’re excited to bring this fresh, fun collection to our West Coast dealers during the Vegas market, ” said Liddell. “LittleMissMatched is like nothing you’ve seen before in youth.”

Cutline: Powell Co. is adding an innovative new clothes rack to its successful LittleMissMatched SKETCHoRAMA collection, designed for today’s tween fashion-divas.

ABOUT POWELL COMPANY
Founded in 1968, Powell Company has been a leading importer of design-driven, high-quality furnishings. Powell has long been regarded for its service-oriented culture, broad product offerings, multiple sourcing and delivery options and enjoys a reputation for reliability, integrity and honesty among its customers and peers in the home furnishings industry. Powell was acquired by Sun Capital Partners in 2007.


See what they’re saying about Powell!            https://www.powellpro.net             http://www.powellcompany.com



Powell products are covered by design and/or utility patents or patents pending.
All Powell products are covered by copyright of L. Powell Acquisition Corp.

COPYRIGHT ©2011 L. POWELL ACQUISITION CORP. ALL RIGHTS RESERVED