For Immediate Release

Contact: Nightengale Associates, Inc.
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Powell Company Announces New PowellKids® Collections of Youth Furniture, Extends Lines for Toddlers Through Teens


High Point, North Carolina – (October 16, 2006) - At the October High Point Market The Powell Company is spotlighting their Powell Kids® collections of furniture for children. The new collections include "Max", a construction theme design group by interior and furniture designer Michael Payne and “Vista”, a contemporary steel and cherry laminate group. Both groups are perfect for the rough and tumble set.

Two featured Powell Kids® groups, the Sunday Funnies Collection and the Z-Bedroom Collection are finalists for an industry Pinnacle Design Award.

Max” the new group by Michael Payne is fun, functional, stylish and truly built for rugged use. The design is "structural" including construction forms such as nuts and bolts, girders and planes --- all of heavy duty steel finished with a powder coat of bright red, blue, steel grey and yellow. “Max ” is a large group with 20 coordinating pieces, enough choices to allow consumers to choose a few for a small bedroom or more for a larger room. The total impact of the group is clean, crisp and colorful yet at the same time quite traditional because of its simplicity.

Michael says of the collection, “Each piece has interchangeable colored slats that only a young child can dream of and rearrange in any color combination among the individual pieces.”

Another new Powell collection is the "Vista" series. This collection is clean, simple, and contemporary - perfect for tweens and teens for now and on to college. The modern design is the perfect foil for the collections of stuff and clutter so dear to the hearts of youngsters - posters, programs, pictures, stuffed animals, yesterday’s laundry, etc. The furniture is of sturdy steel with warm cherry laminate tops finished with a powder coat of Denim Blue.

Two of the Powell Youth Furniture Collections have been named finalists for the prestigious Pinnacle Award .They are the 14 piece "Sunday Funnies" collection and the "Z Bedroom".

The “Sunday Funnies" youth collection is designed in cheery colors from Mama Nature's gardens. Each piece is a combination of Honeysuckle Green, Dandelion Yellow, Tulip Pink and Bluebell Blue. For all its fantasy, this is not "baby" furniture. The group has been designed to incorporate innovative and whimsical shapes in classical forms. Kids and Mom's alike love furniture scaled to a child's size with "cubbies" for storage, clothes pegs they can reach, drawers for" treasures", bookcases and more. All of the drawers and pulls are quite large and some pieces are finished with bun feet.

Says Tom Liddell, Senior Vice President – National Sales for Powell, “This group is fun, stylish, sturdy and affordable. The kids that have seen it love it!”

"Also”, Tom added, "all of the PowellKids furniture collections have been designed for ease of assembly and are easy care."

The “Z-Bedroom” is very NOW - 21st century modern with a sleek black textured powder coating on steel with aluminum and brushed chrome trim, pulls and detailing. The design features a unique, floating "Z" - a design component that is both a structural and a design element with the result being a masterpiece of form, style and function.

"This is a group that is likely to appeal to the teen/ college set - it is really cool” says John Conrad, Vice President Merchandising for Powell.

“We have had a lot of fun with the Youth Furniture category and our PowellKidscollections and are very proud to be a finalist for the Pinnacle Awards."

Founded in 1968, Powell has been a leading importer of design driven, high quality products for nearly 40 years. The company’s success is a result of its service-oriented culture, broad product offerings, multiple sourcing and delivery options, and an industry-wide reputation for reliability, integrity and honesty.


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