For Immediate Release

Contact: Nightengale Associates, Inc.
Office Voice: 302-762-8100

Powell Company announces “Mothers’ Day Gift” promotion featuring Jewelry Armoires, nationwide consumer publicity

Culver City, California (April 16, 2007) - At the High Point Spring Market the Powell Company announced a major consumer promotional program featuring a select collection of their jewelry armoires. The program will be promoted in a nationwide publicity blitz starting in April with a feature story and photograph being sent to 10,500 daily and weekly newspapers.

The fast growing jewelry armoire market was originated by Powell in 1985 when they adapted the traditional armoire (used to store valued family possessions). This created a whole new category of furniture that is treasured today and Powell has been an industry leader in this category since. The program includes a collection of their finest and most beautiful pieces in various and diverse styles, compatible with virtually any style room.

The Powell story is one of great design, quality materials and construction. These pieces feature such elegant detailing as book-matched parquet veneers, antique gold and hand painted finishes, hand carved “old world” craftsmanship, lined drawers, fine hardware and tilt-top mirrors.

The nationwide consumer program offers a promotion kit/CD with suggested copy for local newspapers, a radio script and store promotion ideas, plus it is backed with support from Powell representatives.

Says Tom Liddell, Vice President and National Sales Manager of Powell, “This is a great opportunity for retailers to showcase a selection of beautiful jewelry armoires and to talk about their unique place in the decor of a home. They truly are the perfect gift for Mother’s Day or any other gift giving occasion.”

The Powell showroom featured the armoires and the promotional program during High Point Spring Market. “Retailers were overwhelming in their enthusiasm and acceptance for the concept.” said Liddell.

Founded in 1968, Powell has been a leading importer of design driven, high quality products. The company’s success is the result of its service-oriented culture, broad product offerings, multiple sourcing and delivery options as well as an industry-wide reputation for reliability, integrity and honesty.

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