For Immediate Release

Contact: Gary Glick
Powell Company

Contact: Leslie Newby
Brand Communications, Inc.

Powell Co. Gives Free Laptop with Qualified Orders at Las Vegas Market Powell Retailers Online’ Benefits Promoted to Dealers

Culver City, California - (July 17, 2007) - Promoting the benefits of its powerful Web-based tool for retailers, Powell Co. will award free laptops to customers placing qualified orders during the Las Vegas Market, July 30 August 3.

Buyers will take home a complimentary laptop and custom embroidered carrying case with stock orders made in Powell’s World Market Center showroom, space A-753. Customers should see their sales representatives for promotion details. The portable computer features an 80 GB hard drive, 15-inch wide screen monitor, Windows Vista software and wireless connection. A notebook-style PC, it boasts the highest rating for dependability, according to one popular consumer publication.

Powell Retailers Online is one of the most exciting tools our customers can use to grow their business,” said Tom Liddell, senior vice president of national sales for Powell. “This laptop promotion is a great way for us to convey how easy it is for store staff to sit down anywhere with their shoppers and sell them products that they might not see on the retail floor. Dealers can power up the laptop and start selling as soon they return from Vegas.”

PowellPRO and PowellSELLS are the wholesale and retail branches of the proprietary software program. Users can access the full line of catalogs with product photos, pricing and availability; order capabilities and status; specials and closeout information; and customized retail price lists.

Crouch Furniture in Denison, Texas is an early adopter and has a computer dedicated to the PowellSELLS Web site on the sales floor. “The results have been wonderful. Our sales team and our customers have found PowellSELLS to be easy and efficient,” says Ronnie Coles, third-generation owner of the family run business. “Our sales people show the consumers how to navigate the site, and the consumer not only finds what they are looking for, but also another Powell piece that would go perfectly in their home.”

“We’re using 21st century technology to increase sell-through and profitability for our business and our customers’ business,” said Bill Benton, president and CEO of Powell. “Powell Retailers Online gives everyone that needed edge in a challenging retail environment.”

PowellPRO has saved me time and I no longer have to consult my price book for the correct price, call to check stock, watch and see if the fax goes through, or call to check on my orders,” said David Cox, president of Woodstock Furniture Outlet in Atlanta, Georgia. “I like to order online because it’s quick and easy, and I can order my Powell lineup without leaving my desk or picking up the phone.”

The case goods, accent and occasional furniture importer introduced to its dealers in 2006 and has made subsequent upgrades to the system. The site is readily accessible at with any Internet connection. Additionally, PowellSELLS can be seamlessly integrated into retailer Web sites.

Founded in 1968, Powell Company has been a leading importer of design-driven, high-quality furnishings. Powell has long been regarded for its service-oriented culture, broad product offerings, multiple sourcing and delivery options and enjoys a reputation for reliability, integrity and honesty among its customers and peers in the home furnishings industry. Powell was acquired by Sun Capital Partners, Inc. in 2007.

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