For Immediate Release

Contact: Gary Glick
Powell Company
818-225-8011
gglick@powellcompany.com

Contact: Leslie Newby
Brand Communications, Inc.
336-207-4623

Powell Company Launches Consumer Website
New Site Educates Consumers, Helps Locate Retailers

Culver City, California - (February 7, 2008) - Powell Company has launched a new Web site specifically for consumers at www.powellcompany.com to provide product information, buying tips and ready access to Powell dealers. The site features color photos of products and pertinent details regarding items in Powell’s youth, occasional, dining and accent furniture lines.

The Powell consumer Web site was developed with the latest technology and includes a streamlined layout designed to ease navigation. The home page features a slideshow with colorful room shots of Powell’s newest furniture lines, including the recently launched Little MissMatched™ youth collection.

Consumers can research Powell’s furniture lines by category or collection name, or simply browse the latest featured listings. Categories and Collections include thumbnail images of each of Powell’s products, which can be enlarged to include a complete description of the piece, including measurements, materials and assembly.

A convenient “Dealer Locator” button will pinpoint retailers within a specified distance from the consumer’s location. At retail, dealers can help consumers access product pricing and availability information in real time using PowellPRO. The company encourages all dealers to link www.powellcompany.com to their own consumer Web sites. Retail partners may request the Powell logo for posting to their sites by writing to marketing@powellcompany.com.

The Web site also includes an option for “Parts Order,” making it simple with one click of the mouse for a consumer to replace a missing part.

“We know consumers are doing more and more pre-shopping on the Internet,” said Tom Liddell, senior vice president of national sales for Powell, “so we wanted to make it as simple and engaging as possible to find information on our latest products. And with the convenience of the “Dealer Locator,” a consumer can use our Web site to find a product she likes, measure her room to see if it will fit, and then find the nearest retailer who carries it. That means walking into one of our dealer stores already educated and sold on the product. It’s a win-win situation for everyone.”

ABOUT POWELL COMPANY
Founded in 1968, Powell Company has been a leading importer of design-driven, high-quality furnishings. Powell has long been regarded for its service-oriented culture, broad product offerings, multiple sourcing and delivery options and enjoys a reputation for reliability, integrity and honesty among its customers and peers in the home furnishings industry. Powell was acquired by Sun Capital Partners in 2007.


See what they’re saying about Powell!            https://www.powellpro.net             http://www.powellcompany.com



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