For Immediate Release

Contact: Gary Glick
Powell Company

Contact: Leslie Newby
Brand Communications, Inc.

Powell’s 40-week Sales Event a Hit with Dealers
Importer Offering “Ruby” Promotion Each Week in Honor of 40th Anniversary

Culver City, California - (March 3, 2008) - Powell Company’s 40th anniversary Ruby Specials are a hit for the company, with retailers taking advantage of the outrageous weekly deals every week since the launch of the promotion at the January Las Vegas Market.

To honor Powell’s 40 years in business, the leading case goods, accent and occasional furniture importer is offering dealers a special one-week-only email promotion every week for 40 weeks, ending with the fall High Point Furniture Market in October.

“Ruby Specials,” so called for the gemstone that’s traditional fare for a 40th anniversary, are unprecedented “while they last” deals that are available only for one week and only through Powell Company’s innovative Powell Retailers Online program, or PowellPRO, which gives wholesale customers ready access to a host of information on Powell products from any computer or Internet-accessible mobile phone.

Powell Company Senior Vice President of Sales Tom Liddell said the unique promotions have really caught on, with many retailers hungry each week to see what the latest steal is.

“We’re very proud to have spent the past 40 years as one of the top furniture importers in the country,” said Liddell. “We wouldn’t be where we are today without our satisfied customers, and we’re happy to have them join in our excitement in the way of these great deals on our 40th anniversary.”

The first Ruby Promotion was emailed to Powell’s existing customer database the week after the winter Las Vegas Furniture Market, and the last special will be valid the week of October 27th, which will be the beginning of the fall High Point Market. To qualify, all orders must be placed through PowellPRO, and there will be no re-orders after the seven-day special period.

Interested dealers should contact their sales reps for information, or go to to fill out a credit application and start receiving the Ruby Special offers.

Established in 1968, Powell quickly grew to become one of the most recognized names in the furniture industry for home accent furniture. Since then, the company has expanded its capabilities as a home furnishings provider through its Powell Kids, Powell Limited, Powell Beds and Powell divisions. Powell is the licensee for the Little MissMatched™ youth furniture collection. With offices in Southern California, North Carolina, Southern China, Cebu and Brazil, Powell continues to pursue its overseas operations to ensure that they source, service, quality inspect and ship top quality furniture products.

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